The Rods

by Ivana Petrusevski

THESIS PROJECT, Budget: £150

MSc AAC Bartlett UCL
JULY-AVGUST 2013
LONDON

Exibited at UCL CAMPUS and BARTLETT ROYAL EAR HOSPITAL ANNUAL MSC AAC EXIBITION

Rods is tangible audio-visual installation. This project emerged form Digital Grass, focusing on capturing passers by using human innate impulse of brushing. Particular focus is placed on cross modal perception of simultaneous or sequential audio and visual stimuli, light and sound, and its influence on people engagement with such media in urban setting. Numerous researches in the past have confirmed the fact that experiencing multisensory stimuli affects the perception of each stimulus separately [Stein, 2012]. Brain optimizes data coming from surroundings by interfering, overlapping and overwriting perceived stimuli of different kinds in order to represent surroundings [Schacter et al., 2011]. Hence, combining multisensory stimuli within interactive environment can affect people engagement. The study reveals: (a) people understand interaction using multisensory-stimuli feedback better than interaction based on single-stimulus feedback, (b) experiencing stimuli sequentially enhances interaction in the sense of numbers of interactions and their durations; moreover, numbers of interactions and their durations; more important, ...

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